Ghostwriting

It is a way of expressing your ideas using another individual’s writing style.

Although the name is misleading, it is a legal practice that takes place with the approval of all parties.

Not known for being an old practice, it has been promoted and discussed only in the past few years among those who write content and those who demand content services. In the

labor market, this is ghostwriting.

Just like any other service, there is high-quality and low-quality ghostwriting.

Directly related to the strategy, it can improve a brand’s image, increase profit, and attract investors and fans. Ghostwriting is applied in almost every industry, like medicine, politics, sports, finance, media, and technology. There are exceptions in which ghostwriting is more difficult to use.  For credibility issues, some industries require that the author do the writing.

Ghostwriting is a method used for content creation, such as a variety of presentations, journals, blogs, press articles, whitepapers, books, e-books, speeches, podcasts, show screenplays, social media, and internal business communications.

The ghostwriter

A ghostwriter has to have a solid knowledge of the language in which they write; they must be coherent, empathetic, and enjoy writing. A ghostwriter doesn’t just write biographies, but they can be in charge of an entire company’s communications department.

What else does a ghostwriter do?

A ghostwriter emphasizes what is relevant from all the information he has access to so that the message reaches the target audience. They must develop a psychologist's mindset and be observant individuals to create content that has an impact on the reader.

The technological evolution we have been witnessing in recent years raises questions regarding the replacement of classical writing with AI. Used correctly, AI helps, but at this stage, in June 2025, it cannot replace a mind that is trained for writing. AI algorithms can’t replace the unique creativity traits of the human brain, but they represent competition in the labor market.

A ghostwriter knows their audience and what their clients expect of them.

Once again, human relationships are indispensable in the business world.

Ghostwriting for business requires that the ghostwriter be aware of the principles that make the business work, and they understand the company for which or about which they will write. They don’t necessarily have to identify with it, but they must understand what makes it work.

Honesty and transparency have to be a part of the ghostwriter’s writing style.

To earn the public’s trust, the content has to be well-documented. Message quality and clarity are necessary when building a successful brand.

The advantages of collaborating with a ghostwriter have a long-term impact. Due to their communication and research skills, partnerships can become more productive and stable, the brand-customer bond can become stronger, and the public can show greater interest in the brand.

Ghostwriters remain anonymous or will be published under a different name. In book publishing, copyright will belong to the client, not the ghostwriter.

A ghostwriter is well-organized and open to change. In collaboration with a business partner or customer, they create a plan and develop a strategy to write, publish, and sell content.